Editing.

I made a chunk of videos in my years as an Art Director. Brand essence videos for clients. New business videos for pitches. And so on. In all those years I did not edit the video. I concepted, I directed, I tweaked... but I was never the one editing the lengths of flippin footage. Until now. And not until now did I truly understand and now appreciate what goes into editing. It's a lot of long, tedious work — multiplied by days. It's insanity. I will not edit another of my videos. Ever. I'm saying it here. I mean really, how many different angles of worms in a bucket did I really need to capture?!   
   
Have a wonderful Memorial Day weekend everyone. I'll be editing.