So I've read that a trend for 2015 in the photo-advertising industry is that clients are no longer expecting a photographer to capture a single photograph for say, a print ad, but are requiring a photographer to capture a library of imagery. A library is necessary to a client because their advertising needs have changed over the past few years — an image for a print ad may be needed still but along with a Facebook cover shot or post, a blog post, a tweet, an instagram image, a banner, a meme, etc... you get the picture. What's interesting is that — well, I've been shooting libraries for clients for years now. Because I wanted that from my photographers when I worked on Royal Caribbean and John Hancock in my Art Director/Designer years, I guess that's why I've always done that for my clients in my Photographer years.
I mention this as I just finished organizing a library of photography from a photoshoot with FamilyFun magazine last year. It took me a few months to narrow down 5,000 images to just 75 but take a peek. My team and I worked hard (really hard in 95 degree temps too) to capture a range of shots for the 6+ scenarios in a single day photoshoot:
http://www.kimlowe.com/#/categories
Thursday, January 29, 2015
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