Wednesday, January 29, 2014

NEW WORK: Cute overload!

Robert Borges and Celeste McKeon of Sterling-Rice Group approached me a few months ago to help them with a new campaign - “Cute you can eat” - for their client SunPacific Cuties. You know, the little clementines. The idea behind this campaign was that there are a lot of cute things out there, but only one that you can actually eat – Cuties. So we shot situations that were insanely cute, like sleeping puppies, piles of Persian kittens, floating hedgehogs, a beagle pup licking a super-chubby baby, (you get the picture), then offering up the Cuties clementines as "cute you CAN eat". The creative team wanted imagery that looked and felt like the popular "cute kids and animal" viral videos that are constantly blowing up the internet.

Robert's and Celeste's ideas and layouts blew me away. And the radio spots were hilarious too (but I didn't shoot those). I was really excited to be on board and work with such an amazing creative duo! We immediately got busy casting cute babies, puppies, kittens and hedgehogs and even a cavy. Yes a cavy. It was anything but difficult.
And obviously the working conditions were unbearable, what with the cast licking my face, nibbling my fingers, their fuzzy little faces tickling my cheeks. Torturous!    
In the end my team and I produced and directed video for tv and the web as well as photography for banners and outdoor ads. I acted as the Executive Producer, Director, DP and Photographer, and was able to create and manage things from beginning to end. 
Celeste, the Art Director, commented “This is the smoothest (and furriest) shoot I’ve ever been on.” And I have to say, I agree with her.
Follow this link to view the three final spots along with a behind-the-scenes video or visit
Here are some pics from the shoot. For more of these crazy cute pics visit 

Friday, January 24, 2014


There's only one thing that will make this five year old stop running. 
Click here to see my latest video GO! on vimeo.

Thursday, January 9, 2014

Wednesday, January 1, 2014


Our five year old son, Sawyer, drew this picture when our city, Boston, was on lockdown after the Marathon events in April. It's tough to explain to two small boys why you can't go outside for an entire day. So we tried to explain to them that there are good guys and bad guys in the world and that lots of good guys were out searching for one bad guy — we needed to stay indoors so they could do that. Sawyer then drew this picture with hopes that 'all animals, aliens and people' could live peacefully together.
   I thought this was an appropriate message to share for this new year. 

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